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The Elements of User Experience
Smart organizations recognize
that Web design is more than just creating clean code and sharp
graphics. A site that really works fulfills your strategic objectives
while meeting the needs of your users. Even the best content
and the most sophisticated technology won't help you balance
those goals without a cohesive, consistent user experience to
support it.
But creating the user experience can seem overwhelmingly complex.
With so many issues involved -- usability, brand identity, information
architecture, interaction design -- it can seem as if the only
way to build a successful site is to spend a fortune on specialists
who understand all the details. |
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The
Elements of User Experience cuts through the complexity of user-centered
design for the Web with clear explanations and vivid illustrations
that focus on ideas rather than tools or techniques. Jesse James Garrett
gives readers the big picture of Web user experience development,
from strategy and requirements to information architecture and visual
design. This accessible introduction helps any Web development team,
large or small, to create a successful user experience.
The Author's History
Jesse James Garrett is one of the founders of Adaptive Path, a user
experience consultancy based in San Francisco. He has worked in the
Internet industry since 1995, and is recognized as a leading contributor
to the growing discipline of information architecture. Of particular
note is his Visual Vocabulary, an open notation system for information
architecture documentation.
This book builds and expands on a diagram first published by Garrett
on his Website (www.jjg.net) in
the spring of 2000. This diagram visually depicts the relationships
between different approaches to Web design, showing how they all fit
together as a greater whole, bound by the common thread of user experience.
In the final product, Garrett delivers a cohesive and overarching
framework for understanding and dealing with the issues involved with
user-centered design.
The Book's Philosophy and Contents
User experience, defined as how a product behaves and is used in the
real world, is critical to the success of a Website. If your users
do not have a positive experience using your site, the likelihood
that they will return is greatly reduced. Recognizing this important
fact, the author asserts that "everything the user experiences
should be the result of a conscious decision on your part." Therefore,
"The user experience development process is all about ensuring
that no aspect of the user's experience with your site happens without
your conscious, explicit intent. This means taking into account every
possibility of every action the user is likely to take and understanding
the user's expectations at every step of the way through that process."
While this initially appears to be a daunting task, Garrett helps
us think through the wide variety of issues that effect user experience
by breaking the Web design process into five "planes":
Strategy (site objectives and user needs)
Scope (functional specifications and content requirements)
Structure (interaction design and information architecture)
Skeleton (interface design, interaction design, and information
design)
Surface (visual design)
These planes are both interrelated and interdependent, with the choices
available to us on each plane constrained by our previous decisions.
Beginning with the more abstract (strategy and planning) and progressing
towards the concrete (visual design), Garrett identifies issues that
effect user experience at each stage. With a complete chapter dedicated
to each plane, the discussion is salted with practical advice based
on the author's experience, with particular attention given to team
roles and process.
Appreciating the unique situations encountered with every Web design
project, Garrett is more concerned with helping us learn to ask the
right questions rather than presuming to provide the "right answers."
Garrett maintains this focus throughout the book, and refrains from
venturing into technical details (which, in this case, is a good thing).
For those of us who are hungry for more information, the end of each
chapter provides valuable references for further reading.
Designing successful Websites requires meeting both business goals
and user needs while working with the (often limited) resources available.
Accomplishing this requires that everyone involved on a project understands
the "big picture" and where they fit into that big picture.
Regardless of whether you work as a freelancer or as part of a Web
design team, you will appreciate the serious ammunition provided in
this book for explaining the importance of planning and "big
picture" thinking to clients and other stakeholders.
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